The effect of the COVID-19 flare-up on real estate businesses has been enormous. Practising the precautionary measures, including social distancing and self-quarantine, have posed this business some severe challenges. Property purchasers and sellers have also become more mindful and anxious about managing real estate agents and each other. These changes have been a fundamental matter of concern for real estate agents to change their real estate marketing strategies.
This pandemic has vastly changed real estate marketing. As we’re getting into 2021, you presumably are pondering about real estate agents’ eventual fate. In these challenging times, it is essential that you continue to generate real estate leads while observing all the protective measures both for yourself and for your clients. It is necessary to adapt to the ‘new normal’ and create real estate marketing plans accordingly.
- Real Estate Marketing and Social Media
In 2021, Like any other business, real estate marketing will depend largely on social media. Embracing social media platforms can drastically enhance your outreach to the target audience. Content marketing uses the power of organic results of the search engines to generate real leads, so the traditional real estate professional that were previously hesitant to use new technology would also be depending on the power of social media to boost their sales. Thi
s will provide the real estate agents with a quick and more effortless way to engage with their potential clients. For this purpose, real estate agents must have a robust online presence. As people are staying home, mostly, and they tend to spend much time on social media, it is relatively easier to grab people’s attention by populating captivating ads.
Real estate agents are mainly moving towards Facebook marketing, and other social media platforms such as Twitter, Instagram, YouTube, and LinkedIn. This trend is going to increase in 2021.
- Email Marketing
Email marketing has proven to be an effective strategy as it keeps potential clients regularly updated. It is the right time to engage with your target audience digitally via email marketing.
- Use of Drones
Usually, the people who want to purchase the property ask for the pictures and neighbourhood details before going physically to look for the property that is on sale. Typically, people look for the infrastructure, educational institutions and business nearby.
With the rise in the pandemic, it has been not easy to visit the location. As a result, the need to use aerial drones for picturization and videography has primarily increased.
Aerial footage of the land for sale and its highlighting features serve the purpose of marketing and give the people an insight into the place about which they are showing interest. It has two-folds benefits of reducing the marketing cost and saving the time of both parties.
- Virtual Tours Are the Best Way to Attract Customers
People can’t go personally to visit the site due to the current pandemic situation. Consequently, real estate agents are mainly moving to virtual tours as it is a safe and convenient option. Real estate marketing efforts are bearing fruit by adopting this ‘new normal’ as the buyers can comfortably see a detailed version of the property of their choice while sitting in the couch at their homes.
- The shift from Direct Marketing to Content Marketing
Direct marketing in real estate business is primarily overtaken by content marketing, and it is going to increase at a high pace in 2021. It is less expensive than traditional marketing and guarantees the viability of the business is such uncertain situations. Real estate agents establish themselves as authorities in the industry by reaching the potential clients through YouTube videos, blogs and Zoom meetings. As we are moving into 2021, a surge in this trend will be seen.
- Community Services and charity
Our local communities are primarily affected by this pandemic. People have lost their jobs having no source of income. At this challenging time, the well-off real estate agents are expected to pay back to the community by making donations and charity.
People will start relying more on the agents that are involved in community services. This strategy will improve the brand image and serve as a critical trend for real estate marketing in 2021.
2020 has been a too chaotic year for most people due to the COVID-19 outbreak. If you want to move forward as a real estate agent, you must understand the modern marketing methods and make sure that they’re employed effectively.
So, are you ready to adopt the modern trends for your real estate marketing business?